- Even though the gaming TAM looks large on paper, gaming companies have diverse needs. There are nuances that shrink the TAM depending on what types of gaming companies have the hair on fire problem that your product solves
- Based on our ideal customer profile, we had to adopt an enterprise go to market motion which was challenging to get initial traction for
- We needed to truly be 10x better off the bat since we were looking to replace a core function for gaming companies and we couldn't get there
A startup is a long and difficult journey, one that I was wholly unprepared for despite having a decade of work experience in finance and tech. Learnings from one failed startup influence the next startup attempt, so to take a step back and discuss why I got into the gaming space in the first place, I have to talk about my first startup, an investment app that helped people learn about and construct portfolios of ETFs, that I co-founded in 2021.